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December 2002
In This Edition:

SEAMO Update
Holiday Ride & Drive Report
Dues Renewal
SEMA Spring Expo Reminder
Wheel Awards Reminder
Honda Expands In Alabama
On The Lighter Side
Contact Info & Links

Next Issue Due Out 1/31/03 - Deadline For Materials 1/24/03


SEAMO Update
As I commit yet another issue of SEAMO News to the electrons in cyberspace, it's hard to believe this year is already at its end. I'm impressed with the progress the group has made in the past year, and look forward to continued growth in the coming year. By this time, all of our members should have received their 2003 directory, and many of you have had a chance to attend some of the events we've organized. Let's keep up the momentum in 2003!

During the holidays, as you spend time with your family and friends, we'd like to wish you good health, good fortune, and safe travels. In the spirit of the holidays, try to remember to take a few moments to call up and thank the PR and support people who make our jobs a whole lot easier. Their jobs aren't as easy as one might think, and a hearty thanks isn't something they hear often enough.


Holiday Event Recap
Our 2002 Holiday Ride & Drive event was a tremendous success and great fun for all who attended. Over two dozen vehicles were on-hand, ranging from entry-level models like the Saturn Ion, Toyota Matrix and Pontiac Vibe, all the way up to top-of-the-line supercars like the Acura NSX, Dodge Viper, and even a David Brabham Edition Panoz Esperante. Many of the manufacturers' PR representatives were at the event, and we even had a surprise visit from Dan Panoz. It's not every day that one gets face-to-face with the guy whose name is on the grille of the car you're driving.



Although the day was a bit overcast and blustery, the Chateau Elan Winery served as a picturesque backdrop for our collection of the industry's finest products. Our drive route included some local roads and a short section of freeway, providing a variety of road-test conditions. The number of vehicles available made it possible for everybody to get a chance to drive everything they desired. With the previous day's rain dried up before the event started, we steered clear of any mishaps, and even the local police didn't realize we were around until the last few trips of the day.


After the Ride & Drive event concluded, we reassembled the group at Chateau Elan's Legends Golf Course Clubhouse for a cocktail reception and dinner. Decorated for the holidays, the Clubhouse's main dining room provided the perfect atmosphere for conversation and networking among those in attendance. In addition to Mr. Panoz, another special guest at the dinner was Chris Horn of the Specialty Equipment Market Association (SEMA), who was at the event to tell our group a little about the upcoming SEMA Spring Expo to be held in Nashville, Tennessee on February 14-15.

Each of our press guests at the dinner went home with a gift bag filled with several items from the manufacturers who sponsored the event. Everybody in attendance was thoroughly pleased with the event and found it quite enjoyable.

Plans are already in the making to repeat the event next year, with just a few minor changes in the format. As soon as you open up your 2003 calendar, go ahead and block out December 4-5 for the 2003 SEAMO Ride & Drive. Reversing this year's format, the reception and dinner will be held on the evening of Thursday, December 4th, with the Ride & Drive taking place all day on Friday, December 5th. The base of operations will once again be the beautiful Chateau Elan Resort & Winery. Pending sufficient press attendance, we'll likely have access to the track facilities at nearby Road Atlanta.

We need to pass along a special thanks to Susan Childress of Scottie Media and to John Harper's crew from Performance Logistics. Susan did a great job of coordinating all of the RSVP traffic, and was a big help with sorting out many of the event's details. John Harper displayed extraordinary multi-tasking skills by not only arranging the delivery of over two dozen cars to the event, but also participating in the delivery of his first daughter, Emma Marie (6 lbs. 14 oz.), all in the same week. John's crew did a stellar job of handling the paperwork, key control, parking and detailing at the event, we couldn't have done it without them.

Finally, we'd be remiss if we didn't recognize those who sponsored the reception and dinner at the 2002 Holiday Ride & Drive event. Thanks to DaimlerChrysler, Ford, General Motors, Honda, Nissan, Panoz, Saab, SEMA, Suzuki, and Toyota, you're the greatest supporters a group could have.


Dues Renewal

Dues renewal invoices will start going out shortly after the North American International Auto Show. While the dues for press members remain unchanged, there has been a slight change to the dues structure for Associate (PR, Support, etc.) Members. Dues for Individual Associate Memberships are now $100.00, while Corporate Membership (covers all communications personnel) dues remain at $500.00.

Your continued support of SEAMO will help to expand the opportunities for bigger and better automotive press events in our region. The auto manufacturers and suppliers recognize your participation in an organization such as SEAMO as a mark of professionalism and a commitment to the industry.

If you haven't yet joined SEAMO, what are you waiting for? In the past 18 months, the organization has followed-through and delivered everything it had set out to do when originally formed. We've provided multiple opportunities for the news makers and the news reporters to network in business and social settings, we've held drive events and hosted the North American Concept Vehicle Award program, and we've published an extensive membership directory and industry source book. As the organization grows, we will continue to build on this solid foundation. Join SEAMO today! 


SEMA Spring Expo Reminder
Just one more reminder regarding the SEMA Spring Expo in Nashville on February 14-15. This is a great automotive event and it will be right in our own back yard. Given the proximity of the event, we'd like to help arrange vanpool/shuttle rides to and from the event from the Greensboro, Atlanta and Birmingham metro areas. Please contact Tom Kelley ASAP if you'd be interested in same-day service to and from Nashville on the 14th.

Also, remember that you need to register for your press credentials for the event ASAP. A copy of the registration form can be downloaded from this link (420KB PDF File). Please help us support this important event.


2003 International Wheel Awards Reminder
While you're working on your calendar, here's another reminder. The Detroit Press Club Foundation (DPCF)
will hold the 2003 International Wheel Awards presentation on April 10, 2003, at the Automotive Hall of Fame (AHF) in Dearborn, Michigan.

The competition is open to all journalists whose material was published or aired during calendar year 2002. Initial award categories are: Best News Story - Newspaper, General Interest Magazine /Special Interest Publication, Internet, Television and Radio; Best Editorial or Column (Print); Best News Programming/Documentary (Broadcast); Best Product Review/Evaluation (Print); Best News; and Photography.

The deadline for receipt of entries is Friday, January 31, 2003. There is a fee of $75 (US) per entry. Judging will be conducted by Dean Will Norton, Jr. of the University of Nebraska's College of Journalism and Mass Communications, and will be based on journalistic enterprise, value and pertinence to the reader, viewer or listener.

Final categories, entry forms and rules are available at: www.icnpr.net or by calling Steve Purdy at (517) 655-3591


Honda Continues Growth in Alabama
The Southeast region's significance in the automotive industry was further emphasized when Honda Manufacturing of Alabama, LLC (HMA) recently broke ground on its new $425 million assembly line. The ceremony marked the beginning of construction on the second assembly line, which will increase employment to approximately 4,300 associates, double production capacity to 300,000 engines and vehicles per year, and increase Honda's investment in Alabama to more than $1 billion.

The expansion will increase total employment by 2,000 associates and will add more than 1.1 million square feet to the existing 1.7 million-square-foot facility.

A decision regarding what model will be produced on the second line will be made closer to start of mass production. As with HMA's existing operations, the new line will incorporate Honda's New Manufacturing System, which allows for production flexibility based on customer demand.

The new assembly line will be constructed adjacent to the existing facility on HMA's 1,350-acre site near Lincoln. It will mirror the current facility's operations with synchronous body and engine assembly under one roof. Operations for stamping, plastic injection molding, die-casting and machining of engines and engine assembly will be increased at the existing facility to supply both assembly lines.

When completed in 2004, Honda's capital investment in North America will total more than $7 billion. North American employment will rise to more than 28,000 associates.


On The Lighter Side - Driving In Chicago
With the Chicago Auto Show right around the corner, Paul Abelson of the Midwest Automotive Media Association (MAMA) thought we might need help with some of that city's unique driving customs.

First you must learn to pronounce the city name. It is "Shi-caw-go," or "Cha-ca-ga," depending on if you live North or South of Roosevelt Rd.

Next, if your road map is more than a few months old, throw it out and buy a new one. If you're in Naperville and your map is one week old, then it is already obsolete.

Forget the traffic rules you learned elsewhere. Chicago has its own version of traffic rules... "Hold on and pray."

There is no such thing as a dangerous high-speed chase in Chicago. We all drive like that.

All directions start with, "I-94"... which has no beginning and no end.

The morning rush hour is from 6 to 10. The evening rush hour is from 3 to 7.

Friday's rush hour starts Thursday morning.

If you actually stop at a yellow light, you will be rear ended, cussed out and possibly shot.

When you are the first one on the starting line, count to five when the light turns green before moving to avoid crashing with all the drivers running the red light in cross-traffic.

Construction on Northwest Tollway is a way of life and a permanent form of entertainment. We had sooooo much fun with it, that we added Elgin-O'Hare and I-355 to the mix.

All unexplained sights are explained by the phrase, "Oh, we're in Cicero!"

If someone actually has their turn signal on, it is probably a factory defect.

Do not stop for stop signs, a quick tap on the brakes is all you need.

Car horns are actually "Road Rage" indicators.

All old ladies with blue hair in a Mercedes have the right of way. Period.

First Ave, LaGrange Rd, NW Highway, all mysteriously change names as you cross intersections (these are only a FEW examples).

If you stop to ask directions on the West or South Side you better be armed.

A trip across town (east to west) will take a minimum of four hours, although many expressways have unposted minimum speeds of 75 mph.

The minimum acceptable speed on the Dan Ryan is 85. Anything less is considered downright sissy.

The wrought iron bars on windows in Englewood and Austin are not ornamental.

The Eisenhower Expressway is our daily version of NASCAR.

The Dan Ryan is called "The Death Trap" for two reasons: "death" and "trap."

If it's 100 degrees, It's time for Taste of Chicago.

If it's10 degrees and sleeting/snowing, it's opening day at Cubs or Sox Park.

If it has rained 6 inches in the last hour, the Western Open Golf Classic is in the second round.

If you go to Wrigley Field, pay the $25.00 to park "Cubs Lot" Parking; parking elsewhere could cost up to $2500 for damages, towing fees, parking tickets, etc.

If some guy with a flag, tries to get you to park in his "yard," run over him.

Don't use land marks like trees, forest or any open space as a guide because tomorrow it will be a new subdivision!

When I-88 turns into the Eisenhower, at that point it is in Hillside Illinois, and is known as the Hillside Strangler. Need I say more???????



Contact Info & Links
Here's how to join SEAMO, be added to or removed from the mailing list, submit news items or photos for upcoming newsletters, or just make your opinion known.

Download & Print An Application Form

Next Issue Due Out 1/31/03 - Deadline For Materials 1/24/03

Send your comments, complaints, newsletter submissions or mailing list updates to:

South East Automotive Media Organization
4429 Back Creek Church Road
Charlotte, NC 28213-5251

Or e-mail to: Tom Kelley, Executive Administrator